Every 1 in 4 persons nowadays uses eCommerce mobile apps for shopping. Thanks to modern technology, not only customers’ lives have become easier, even businesses are now expanding. They are turning their physical presence into apps to broaden their customer base, whether small business or large-scale.
If you are still selling offline, you’re probably losing countless opportunities you can take advantage of. You must make a choice of eCommerce mobile app development if you want to connect customers more successfully in this day and age. A robust app will boost your company’s revenue while providing an advantage over your rivals.
In the market, the top eCommerce apps carry features that actually differentiate them from others. These particular components enhance customer satisfaction, boost revenue, and raise conversion rates. Adding the proper features will result in success and profitability.
Here, we’ve compiled a list of the top eCommerce mobile app features to keep in mind while developing your next eCommerce application. These features will guarantee the accomplishment of your company’s objectives while giving your clients a satisfying user experience.
How Can The Latest eCommerce App Features Benefit Your Business?
Integration of various noteworthy features helps streamline the businesses and their internal processes. Additionally, it guarantees that every step of a user’s purchasing process on your eCommerce app is seamless and error-free.
Integrating these features into your e-commerce app aims to achieve primary goals like boosting overall sales, growing your customer base, and helping you outperform the competition.
Enjoyable Shopping Experience
Online shopping apps can make it quick and simple to buy things. Thanks to mobile apps, customers can purchase goods at any time without visiting physical stores.
Additionally, shoppers can enjoy a better shopping experience by avoiding physical visits and saving time and money by making online purchases.
A fantastic shopping experience will draw lots of customers to your platforms, boosting sales for your company.
Build Customer Trust
Customers and business owners can communicate via mobile apps. Customers can trust the business because of it. Because of that trust, customers will be more likely to shop at your store frequently, improving your business.
Increases Conversion Rates
Social networking platforms allow you to reach a large audience of potential customers and invite them to your online store.
They may be persuaded to purchase items from your app considering favorable product reviews and improved recommendations.
Encourage Brand Awareness
Integrating your brick-and-mortar business with an online electronic commerce store can help users become more familiar with your brand. Users of apps can utilize Google Maps to discover your actual store.
Adding images, working times, client testimonials, and other details to Google Maps can also help increase your brand awareness.
Top Features To Consider In Your eCommerce App 2023
As we all know, most retail is happening online via mobile apps these days, so creating an eCommerce mobile app for your business can add immense value to it. The best way to introduce your retail business in the eCommerce industry is by opting for an app development that comprises vital features. Let’s have a look at them:
Single-Step Signup
Offering your customers a simple registration or signup process is a must if you want them to continue with your services. Allowing customers to log in through email or phone numbers with just an OTP or even third-party accounts like Google and Facebook will simplify the registration process.
Your user will be pleased if the online store is simple to access. The app is easier to use, which results in more sales.
Advanced Search Functionality
Using this feature, you can ensure your customers receive what they need from you. You can permit users to search products using various sortings and filters. Without even browsing through the entire store, it steadily minimizes the number of steps required for a customer to find the item they’re looking for.
This will boost conversion rates and provide customers with a satisfying shopping experience. Additionally, it will improve the number of users that return to your app and your brand loyalty.
Wishlist
A wishlist is one of the fundamental aspects of an eCommerce mobile app that you must have. It is a place where users can add items they like from the app’s catalog that they can subsequently purchase. Users have a history of returning to their wishlists even after purchasing some of the items on them.
This feature will boost repeat business and brand adherence. Products are frequently marked by customers without being added to shopping carts. You may also utilize it to notify customers about the products they have saved to their wish list, which will boost sales.
Multiple Payment Options
Various payment methods are preferred by different people, so having fewer payment options is insufficient. Users must be able to pay using various methods, including PayPal, Apple Pay, Google Pay, and others. The payment processor must accept payments in several currencies and from abroad.
Easy Browsing
Every mobile e-commerce app should make it incredibly simple to browse products without any problems, such as reloading failures. It is advised to include brief product descriptions and images on this page.
Users should be able to access the product page, add the item to their shopping cart, locate the search bar, access the category menu, and filter the results on this screen.
Super Fast Checkout
Checkout must be relatively simple and take place in a limited number of steps. Your user shouldn’t have any difficulties when checking out. Customers ought to be able to finish the transaction quickly and with little effort.
Convenience is king when it comes to mobile shopping; therefore, you should streamline the checkout process to allow for quick and simple transactions for app users.
With the help of apps, you can give your clients an extremely quick checkout experience by integrating them with Apple Pay, Google Pay, biometric payments, and 1-click checkouts. You can also securely save card details to their accounts.
Product Video Feature
Similar to YouTube, you can ask for or make a video review of a product from the maker. This feature allows you to describe the qualities and advantages of the products in the review.
The most effective technique to grab viewers’ attention and persuade them to use your eCommerce platform to make purchases is providing video product reviews.
Conclusion
The benefits of launching your eCommerce app for your business are countless. There are numerous ways for businesses to profit a lot from operating an online store via a powerful app.
The question “how to develop a successful eCommerce business app?” is worth asking. Most business owners make the mistake of attempting to handle all tasks independently, including designing, programming, and other tasks, without the necessary expertise.
But the best way is to outsource the job of developing an app to a skilled team of app developers. If you’re seeking a skilled team, get in touch with us so we can provide a free consultation on creating an eCommerce platform for your business.